Who we are
Why did I create the Purposeful Leader?
Simple. I created The Purposeful Leader because I was frustrated at watching too many people build a house on sand.
For years I saw companies and individuals investing huge amounts of money in leadership development with little or no impact. In watching this, whilst it appeared that some of the tools and techniques being shared for how to be a leader (the house) seemed ok, very few people were supporting leaders to develop courage and conviction in how they show leadership (the foundations).
When investigating this further I realised that the reason for this was twofold:
- No one was bringing forward a deeper development model that actually helped create positive systemic change for people in leadership roles, and
- No one was addressing the ultimate drivers of human behaviour – our human dilemmas – as a mechanism for developing people’s courage and conviction in how they show leadership.
Recognising all of this, and drawing from 20years of research and practice from across the globe, I created the Human Dilemmas™ and ‘The 3 Questions’® models. It is through these models that we help people in leadership roles to become a Purposeful Leader. It is through these models that we help them develop courage and conviction in their identity, purpose, and practice for showing leadership.
Why did I create the Purposeful Leader?
Simple. I created The Purposeful Leader because I was frustrated at watching too many people build a house on sand.
For years I saw companies and individuals investing huge amounts of money in leadership development with little or no impact. In watching this, whilst it appeared that some of the tools and techniques being shared for how to be a leader (the house) seemed ok, very few people were supporting leaders to develop courage and conviction in how they show leadership (the foundations).
When investigating this further I realised that the reason for this was twofold:
- No one was bringing forward a deeper development model that actually helped create positive systemic change for people in leadership roles, and
- No one was addressing the ultimate drivers of human behaviour – our human dilemmas – as a mechanism for developing people’s courage and conviction in how they show leadership.
Recognising all of this, and drawing from 20years of research and practice from across the globe, I created the Human Dilemmas™ and ‘The 3 Questions’® models. It is through these models that we help people in leadership roles to become a Purposeful Leader. It is through these models that we help them develop courage and conviction in their identity, purpose, and practice for showing leadership.
‘The 3 Questions’®
These simple, but powerful questions help us develop, and find courage and conviction in our identity, purpose, and practice for showing leadership. The help us:
- Develop a clear sense of identity where we show up as our authentic, full potential self – Who am I?
- Discover what is most important to us including where and how we maximise our impact and contribution in the world – Why am I here?
- Adopt a practice of acting with mindful intention where we always invest our finite time and energy in the most effective way – How will I lead?
‘The 3 Questions’®
These simple, but powerful questions help us develop, and find courage and conviction in our identity, purpose, and practice for showing leadership. The help us:
- Develop a clear sense of identity where we show up as our authentic, full potential self – Who am I?
- Discover what is most important to us including where and how we maximise our impact and contribution in the world – Why am I here?
- Adopt a practice of acting with mindful intention where we always invest our finite time and energy in the most effective way – How will I lead?
Our Team
The Purposeful Leader team deliberately includes individuals who bring a diverse range of experience from all different sectors and all parts of the globe. Whether you engage with a single member of our team, or with all of us, you will always experience us as being committed to helping you maximise your value and impact whilst achieving the success and fulfilment your are seeking.
How we do this is through each of us living ‘The 3 Questions’® as our foundation for showing leadership and through each of us living our core principles.
Rob Cross – Founder of The Purposeful Leader
With a career spanning from being an engineer in the Royal Australian Air Force through to being an HR Director in a FTSE listed business in the UK, Rob has worked extensively across the globe supporting leaders at all levels to drive performance whilst unlocking their own, and their team’s potential.
As the founder, Rob created The Purposeful Leader to help people across the globe to maximise the value and impact they have, whilst achieving the success and fulfilment they are seeking. And, in using The Purposeful Leader philosophy and methodology Rob has developed a reputation for helping to create positive, systemic, and lasting change in individuals, teams, and enterprises.
Louise van der Westhuizen – Communications Manager
Louise is an experienced Marketing and PR manager that brings a wealth of knowledge and a fresh perspective after working across a variety of different industries. An accomplished project manager and brand guardian, who understands how to deliver to a high standard.
‘It’s a privilege to be part of The Purposeful Leader, where I truly believe in their philosophy and find it so motivating to be part of the quest to help people and businesses fulfil their potential, achieve success, and find their true purpose.’
Lisa Brennan – Consultant & Coach
With a passion for developing people to help them realise their potential and improve business performance, Lisa is highly regarded for adopting a pragmatic approach to challenging those she works with to gain clarity of purpose and accelerate their performance.
In working with leaders at all levels from first time managers to Executives, Lisa specialises in supporting people to develop concrete action plans, grounded in their specific business context and personal situation. Blended with her use of The Purposeful Leader philosophy and methodology this enables Lisa to help her those she works with to develop and implement strategies which enables them to achieve the success and fulfilment they are seeking.
Roly Reid – Consultant & Coach
Following a career as a professional international rugby player, Roly has worked as a transformational coach to leaders across a wide range of sectors. Drawing from his first-hand knowledge and experience of elite performance and business, and his in-depth understanding of behavioural dynamics, Roly’s focus is on supporting those he works with to be their best more often.
Roly’s extensive experience working with leaders, along with his use of The Purposeful Leader philosophy and methodology, enables him to support individuals to develop their ability to show leadership as the foundation through which they maximise their impact and success.
Richard Clark – Consultant
Drawing on an incredible breadth of experience ranging from a career corporate banking and capital markets through to having a PhD in Evolutionary Biology, Richard is an expert at creating compelling development experiences that deliver lasting, positive change in those he works with.
With a central belief about the importance of the human experience in organisations, and with a focus on applying systems thinking to enable systemic change, Richard uses The Purposeful Leader philosophy and methodology to enable individuals, teams, and enterprises to maximise the value and impact they create. And, he does through ensuring that there is alignment across all organisational elements and through adopting a fully integrated approach to accelerating development to deliver organisational and personal change.
